Fitjoy vs FitHive: AI Sales Agent Comparison for Fitness Studios
FitHive replaces your entire gym software stack. Fitjoy adds AI intelligence to the one you already have. Here is the honest trade-off for boutique studio owners.
Quick verdict
- Fitjoy — best for studios on Mindbody or MarianaTek that want AI lead automation without a software migration
- FitHive — best for studios willing to replace their entire software stack in exchange for an all-in-one platform
- Bottom line: if your current software is working, Fitjoy gives you AI without the disruption
Quick comparison
Side-by-side comparison
Fitjoy
AI sales agent that adds intelligence to your existing studio software
Starting price
$49/month (founding rate from $29/month)
Best for
- •Studios already on Mindbody or MarianaTek that want AI lead follow-up without switching platforms
- •Owner-operators who want the AI sales layer without rebuilding their entire tech stack
Pros
- Works on top of Mindbody, MarianaTek, and other platforms — no migration
- Transparent pricing from $49/month, published on the website
- 14-day free trial, no credit card required
Cons
- Not a full gym management platform — no billing, POS, or custom website builder
- Less suited to large multi-location chains
- No AI phone or video call capability
FitHive
All-in-one gym management platform with AI Sales Rep as an add-on
Starting price
Not published — per-location quote
Best for
- •Studios considering a full software switch away from their current booking platform
- •New studios that do not yet have an existing tech stack to protect
Pros
- All-in-one platform — one tool replaces many
- AI Sales Rep does real-time text conversations that feel human
- Custom website builder included
Cons
- Requires migrating away from Mindbody, MarianaTek, or your existing booking system
- Pricing not published — requires a demo for a quote
- AI Sales Rep is an add-on, not the core product — adds cost
Make your choice
Who should pick what
FPick Fitjoy if...
Choose Fitjoy if you already use Mindbody, MarianaTek, or another booking platform and want to add 24/7 AI lead follow-up without switching your entire software stack. Fitjoy layers on — it does not replace.
FPick FitHive if...
Consider FitHive if you are looking to replace your entire gym management software — CRM, billing, website, and booking — and want AI lead follow-up bundled into the same platform. Be aware this means migrating away from Mindbody or MarianaTek.
Deep dive
Detailed comparison
Feature comparison
| Feature | Fitjoy | FitHive |
|---|---|---|
| Published pricing | ✓ | No |
| Free trial (no credit card) | ✓ | No |
| Works on top of existing software (no migration) | ✓ | No |
| Requires replacing existing booking/CRM platform | No | ✓ |
| Built specifically as an AI sales layer | ✓ | No |
| Full gym management platform (CRM, billing, POS, etc.) | No | ✓ |
| AI lead follow-up sequences | 6 types | AI Sales Rep add-on |
| Practice-type AI configuration (Pilates, Yoga, etc.) | ✓ | No |
| Churn risk scoring | ✓ | No |
| Win-back / cold lead revival sequences | ✓ | No |
| Mindbody native sync | ✓ | Not applicable — replaces Mindbody |
| MarianaTek native sync | ✓ | Not applicable — replaces MarianaTek |
| Custom website builder | No | ✓ |
| Billing & payment processing | No | ✓ |
| Self-serve signup (no demo required) | ✓ | No |
| Done-for-you marketing services | ✓ | No |
Pricing comparison
| Pricing | Fitjoy | FitHive |
|---|---|---|
| Starting price | $49/month (founding rate from $29/month) | Not published — per-location quote |
| Free trial | 14 days, no credit card | Not specified — demo required |
| Pricing transparency | Published on website | Hidden — demo required |
| Requires software migration | No | Yes — replaces existing platform |
| Self-serve signup | Yes | No — demo required |
Fitjoy
AI sales agent that adds intelligence to your existing studio software
Fitjoy is an AI Sales Agent (Joya) built specifically for boutique fitness studios. It responds to inbound leads in under 60 seconds, 24/7, and runs six distinct automated sequences — new lead follow-up, win-back, review requests, cold lead revival, engagement milestones, and retention alerts. Fitjoy is designed to work on top of your existing booking and CRM software, not to replace it. It integrates natively with Mindbody and MarianaTek so you keep your existing workflow and data while adding AI-powered sales automation. No migration, no learning curve for your team on a new system.
Pros
- Works on top of Mindbody, MarianaTek, and other platforms — no migration
- Transparent pricing from $49/month, published on the website
- 14-day free trial, no credit card required
- Pre-configured for specific practice types: Pilates, Yoga, HIIT, Barre, Martial Arts
- Six distinct automation sequences including churn risk scoring and retention alerts
- Email and SMS follow-up sequences
- Done-for-you Local SEO, website development, and Google Review management
- No disruption to existing booking and member management workflows
Cons
- Not a full gym management platform — no billing, POS, or custom website builder
- Less suited to large multi-location chains
- No AI phone or video call capability
Pricing
From $49/month (early adopter founding rate from $29/month, locked for life). 14-day free trial. No credit card required. No long-term contract.
Best for
- •Studios already on Mindbody or MarianaTek that want AI lead follow-up without switching platforms
- •Owner-operators who want the AI sales layer without rebuilding their entire tech stack
- •Boutique studios — Pilates, Yoga, Barre, HIIT, Dance, Martial Arts
FitHive
All-in-one gym management platform with AI Sales Rep as an add-on
FitHive is a full gym management platform that includes CRM, billing, booking, a custom website builder, POS, check-in system, workout display, payroll management, and automated marketing. Its AI Sales Rep is an optional add-on that texts leads in real time, qualifies them, books appointments, and follows up automatically. Because FitHive is designed to be your entire software stack, adopting it typically means migrating away from your existing booking and CRM platform. Pricing is not published; it is charged per location with optional add-ons.
Pros
- All-in-one platform — one tool replaces many
- AI Sales Rep does real-time text conversations that feel human
- Custom website builder included
- Billing and payment processing built in
- POS, check-in system, and payroll management included
- Per-location pricing with no per-user limits on automations or messaging
Cons
- Requires migrating away from Mindbody, MarianaTek, or your existing booking system
- Pricing not published — requires a demo for a quote
- AI Sales Rep is an add-on, not the core product — adds cost
- Overkill if you already have working software and only need AI lead automation
- No practice-type AI pre-configuration (Pilates vs HIIT vs Yoga)
- No done-for-you Local SEO or Google Review management services
- Platform migration risk: moving member data and payment info is time-intensive
Pricing
Pricing not published. Per-location model with optional add-ons including the AI Sales Rep. Demo required for a quote.
Best for
- •Studios considering a full software switch away from their current booking platform
- •New studios that do not yet have an existing tech stack to protect
- •Operators who want one vendor managing their entire front-of-house operations
Grow with FitJoy
Whichever you pick, FitJoy.ai works on top
You don't need to switch CRMs to grow your studio. FitJoy layers on top of Fitjoy and FitHive.
Joya - AI Sales Agent by FitJoy.ai
Joya integrates with Fitjoy and FitHive. It handles new lead follow-up, win-back sequences, review funnels, and website chat - automatically, on the platform you already use.
FitJoy Done-For-You Services
Not ready to DIY? FitJoy's services team handles Local SEO, Review Management, and Website Development for boutique fitness studios - on top of whichever CRM you run.
Common questions
FAQ
The platform is just the system of record
Whichever you pick, the leads it captures still need a 5-minute response — and your front desk is teaching at 8pm.
Pick your CRM. Add FitJoy. Book a demo.
Joya AI Sales Agent and FitJoy's Done-For-You Services work on top of Fitjoy, FitHive, and most other fitness platforms.