Fitjoy vs Replify: AI Sales Agent Comparison for Fitness Studios
Fitjoy and Replify both promise AI-powered fitness sales automation — but they serve very different businesses. Here is what actually matters for boutique studio owners.
Quick verdict
- Fitjoy — best for boutique single-location studios on Mindbody or MarianaTek that want transparent pricing and practice-specific AI
- Replify — best for multi-location fitness operators needing billing automation and broad CRM integrations
- Bottom line: if you are a boutique studio owner, Fitjoy was built for you; Replify was built for chains
Quick comparison
Side-by-side comparison
Fitjoy
AI sales agent purpose-built for boutique fitness studios
Starting price
$49/month (founding rate from $29/month)
Best for
- •Boutique single-location studios — Pilates, Yoga, Barre, HIIT, Dance, Martial Arts
- •Studios on Mindbody or MarianaTek
Pros
- Transparent pricing published on the website
- 14-day free trial, no credit card
- Pre-configured for Pilates, Yoga, HIIT, Barre, Martial Arts, and more
Cons
- Less suited to large multi-location chains
- No billing or collections automation
- No HubSpot, Salesforce, or general CRM integrations
Replify
AI sales and collections platform for multi-location fitness operators
Starting price
From $300/month
Best for
- •Multi-location fitness operators and franchise groups
- •Chains with billing/collections challenges
Pros
- Broad integration library: 40+ connectors including HubSpot, Salesforce, and fitness platforms
- Billing and collections automation for payment recovery
- Handles inbound AI phone calls and outbound campaigns
Cons
- Pricing not published — requires a demo call
- Not built for boutique single-location studios
- No named Mindbody or MarianaTek integration
Make your choice
Who should pick what
FPick Fitjoy if...
Choose Fitjoy if you run a boutique studio on Mindbody or MarianaTek, want transparent pricing, and need an AI that already understands how your practice type sells — without an enterprise sales process to get started.
RPick Replify if...
Choose Replify if you operate multiple fitness locations and need AI to handle inbound calls, outbound campaigns, and billing follow-up across a larger team.
Deep dive
Detailed comparison
Feature comparison
| Feature | Fitjoy | Replify |
|---|---|---|
| Published pricing | ✓ | No |
| Free trial (no credit card) | ✓ | 14-day trial (demo required) |
| No long-term contract | ✓ | Yes (claimed) |
| Built for boutique / single-location studios | ✓ | No |
| Built for multi-location chains | Limited | ✓ |
| Practice-type AI configuration (Pilates, Yoga, etc.) | ✓ | No |
| Automated lead sequences (types) | 6 types | Email, SMS, phone campaigns |
| Churn risk scoring | ✓ | No |
| Win-back / cold lead revival sequences | ✓ | No |
| Review funnel automation | ✓ | No |
| Billing & collections automation | No | ✓ |
| Mindbody native sync | ✓ | No |
| MarianaTek native sync | ✓ | No |
| Total integrations | Fitness-specific (6+ CRMs) | 40+ (general + some fitness) |
| HubSpot / Salesforce integration | No | ✓ |
| Local SEO management service | ✓ | No |
| Website development service | ✓ | No |
| Google Review management service | ✓ | No |
Pricing comparison
| Pricing | Fitjoy | Replify |
|---|---|---|
| Starting price | $49/month (founding rate from $29/month) | From $300/month |
| Free trial | 14 days, no credit card | 14 days (demo required) |
| Pricing transparency | Published on website | Hidden — demo required |
| Long-term contract | No | No (claimed) |
| Setup fees | None | None (claimed) |
Fitjoy
AI sales agent purpose-built for boutique fitness studios
Fitjoy is a boutique-first AI Sales Agent (Joya) that responds to leads in under 60 seconds, 24/7. It is pre-configured for specific fitness practice types and runs six distinct automated sequences: new lead follow-up, win-back, review requests, cold lead revival, engagement milestones, and retention alerts. Fitjoy integrates natively with Mindbody and MarianaTek and layers on top of your existing workflow without forcing a migration. It also offers done-for-you Local SEO, website development, and Google Review management — making it the only AI sales agent for fitness studios that also handles your marketing.
Pros
- Transparent pricing published on the website
- 14-day free trial, no credit card
- Pre-configured for Pilates, Yoga, HIIT, Barre, Martial Arts, and more
- Six distinct automation sequences including churn risk scoring and retention alerts
- Native Mindbody and MarianaTek integration
- Done-for-you Local SEO, website development, and review management
- No migration — works on top of your existing CRM
Cons
- Less suited to large multi-location chains
- No billing or collections automation
- No HubSpot, Salesforce, or general CRM integrations
- Fewer total third-party integrations than Replify
Pricing
From $49/month (early adopter founding rate from $29/month, locked for life). 14-day free trial. No credit card required. No long-term contract.
Best for
- •Boutique single-location studios — Pilates, Yoga, Barre, HIIT, Dance, Martial Arts
- •Studios on Mindbody or MarianaTek
- •Owner-operators who want AI-driven sales without a complex enterprise onboarding
Replify
AI sales and collections platform for multi-location fitness operators
Replify is an AI sales and customer service platform designed for multi-location fitness operators. It handles inbound calls, outbound sales campaigns (phone, SMS, email), and billing and collections automation. It has more than 40 integrations including HubSpot, Salesforce, and several fitness-specific platforms. Pricing is not published — you need to book a demo — though the site claims no setup fees and a 14-day trial. Replify positions itself as "purpose-built for multi-location fitness operators" and is strongest for chains that need automation across many sites.
Pros
- Broad integration library: 40+ connectors including HubSpot, Salesforce, and fitness platforms
- Billing and collections automation for payment recovery
- Handles inbound AI phone calls and outbound campaigns
- Designed for multi-location consistency
- Strong case studies from large fitness chains
Cons
- Pricing not published — requires a demo call
- Not built for boutique single-location studios
- No named Mindbody or MarianaTek integration
- No done-for-you marketing or SEO services
- Generic AI — not pre-configured for specific practice types like Pilates or Yoga
- Free trial requires a demo call first
Pricing
From $300/month. 14-day trial and no setup fees claimed, but pricing requires a demo call. Designed for multi-location operators.
Best for
- •Multi-location fitness operators and franchise groups
- •Chains with billing/collections challenges
- •Teams using Salesforce or HubSpot for sales management
Grow with FitJoy
Whichever you pick, FitJoy.ai works on top
You don't need to switch CRMs to grow your studio. FitJoy layers on top of Fitjoy and Replify.
Joya - AI Sales Agent by FitJoy.ai
Joya integrates with Fitjoy and Replify. It handles new lead follow-up, win-back sequences, review funnels, and website chat - automatically, on the platform you already use.
FitJoy Done-For-You Services
Not ready to DIY? FitJoy's services team handles Local SEO, Review Management, and Website Development for boutique fitness studios - on top of whichever CRM you run.
Common questions
FAQ
The platform is just the system of record
Whichever you pick, the leads it captures still need a 5-minute response — and your front desk is teaching at 8pm.
Pick your CRM. Add FitJoy. Book a demo.
Joya AI Sales Agent and FitJoy's Done-For-You Services work on top of Fitjoy, Replify, and most other fitness platforms.