Glofox vs WellnessLiving for Boutique Fitness Studios (2026)
An honest 2026 breakdown of Glofox and WellnessLiving for gyms and boutique studios — pricing, features, post-acquisition risks, and how Joya's AI Sales Agent layers on top of whichever you choose.
TL;DR
- Glofox — best for gyms and CrossFit boxes that want a branded member app at accessible pricing
- WellnessLiving — best for studios that want marketing automation, deeper reporting, and platform stability
- Neither solves after-hours lead response — that's where Joya comes in
Quick comparison
Side-by-side comparison
Glofox
Established gym and studio platform — post-acquisition caution advised
Starting price
From $110/month
Best for
- •Mid-size gyms and multi-format fitness studios
- •CrossFit boxes and functional fitness operations
Pros
- Good branded member app for gyms and multi-format studios
- Covers scheduling, memberships, and payments in one platform
- Lower entry pricing than premium platforms
Cons
- Acquired by ABC Fitness in 2022 — ongoing platform consolidation
- Support quality inconsistent post-acquisition
- No built-in marketing automation
WellnessLiving
Full-featured studio platform with strong support and reporting
Starting price
~$99/month
Best for
- •Studios prioritizing support quality and platform stability
- •Studios wanting marketing automation and deeper reporting
Pros
- Independently owned — no acquisition-related support risk
- Higher customer support ratings
- Built-in marketing automation
Cons
- No dedicated branded member app in the same vein as Glofox
- Pricing scales with features and volume
- Less common among CrossFit-style gyms specifically
Make your choice
Who should pick what
GPick Glofox if...
Pick Glofox if you run a gym or multi-format studio and need a branded member app at accessible pricing — but factor in support quality changes since the 2022 ABC Fitness acquisition.
WPick WellnessLiving if...
Pick WellnessLiving if you want marketing automation, deeper reporting, and independently-owned stability over Glofox's branded-app focus.
Deep dive
Detailed comparison
Feature comparison
| Feature | Glofox | WellnessLiving |
|---|---|---|
| Scheduling | ✓ | ✓ |
| Membership management | ✓ | ✓ |
| Branded member app | ✓ | ✓ |
| Marketing tools | No | ✓ |
| Reporting and analytics | No | ✓ |
| Transaction fees | ~2.9% | ~2.9% |
Pricing comparison
| Pricing | Glofox | WellnessLiving |
|---|---|---|
| Starting price | From $110/month | ~$99/month |
| Transaction fees | ~2.9% | ~2.9% |
| Contract | Some long-term terms reported | Flexible terms |
| Setup fees | Varies | Varies |
| Independent ownership | No (acquired by ABC Fitness, 2022) | Independently owned |
Glofox
Established gym and studio platform — post-acquisition caution advised
Glofox is a well-established platform serving gyms, box-style studios, and multi-format fitness businesses. It covers scheduling, memberships, payments, and a branded member app. The 2022 acquisition by ABC Fitness has led to some consolidation and mixed support reviews — worth investigating if long-term stability matters for your decision.
Pros
- Good branded member app for gyms and multi-format studios
- Covers scheduling, memberships, and payments in one platform
- Lower entry pricing than premium platforms
- Works well for CrossFit boxes and gym-style operations
Cons
- Acquired by ABC Fitness in 2022 — ongoing platform consolidation
- Support quality inconsistent post-acquisition
- No built-in marketing automation
- Less reporting depth than full-featured alternatives
Pricing
From $110/month; transaction fees from ~2.9%.
Best for
- •Mid-size gyms and multi-format fitness studios
- •CrossFit boxes and functional fitness operations
WellnessLiving
Full-featured studio platform with strong support and reporting
WellnessLiving is a full-featured studio management platform offering scheduling, memberships, marketing, and reporting. It is consistently rated higher for customer support than larger incumbents and remains independently owned — a contrast to Glofox's 2022 acquisition by ABC Fitness.
Pros
- Independently owned — no acquisition-related support risk
- Higher customer support ratings
- Built-in marketing automation
- Deeper reporting and analytics than Glofox
Cons
- No dedicated branded member app in the same vein as Glofox
- Pricing scales with features and volume
- Less common among CrossFit-style gyms specifically
- Onboarding takes longer given the fuller feature set
Pricing
Starts around $99/month, scaling with features and volume. Payment processing around 2.9%.
Best for
- •Studios prioritizing support quality and platform stability
- •Studios wanting marketing automation and deeper reporting
Grow with FitJoy
Whichever you pick, FitJoy.ai works on top
You don't need to switch CRMs to grow your studio. FitJoy layers on top of Glofox and WellnessLiving.
Joya - AI Sales Agent by FitJoy.ai
Joya integrates with Glofox and WellnessLiving. It handles new lead follow-up, win-back sequences, review funnels, and website chat - automatically, on the platform you already use.
FitJoy Done-For-You Services
Not ready to DIY? FitJoy's services team handles Local SEO, Review Management, and Website Development for boutique fitness studios - on top of whichever CRM you run.
Common questions
FAQ
Pick your CRM. Add FitJoy. Book a demo.
Joya AI Sales Agent and FitJoy's Done-For-You Services work on top of Glofox, WellnessLiving, and most other fitness platforms.