Boutique fitness studio

Mariana Tek vs Glofox (2026): Which Boutique Studio Software Wins?

An honest comparison of Mariana Tek and Glofox for boutique fitness studios — and how Joya's AI Sales Agent layers on top of whichever you choose.

Quick verdict

  • Mariana Tek — best for premium boutique pilates, yoga, and barre studios
  • Glofox — best for gyms and multi-format studios at accessible pricing
  • Whichever you pick, layer Joya on top for 24/7 lead response

Quick comparison

Side-by-side comparison

Mariana Tek

Premium boutique platform purpose-built for class-based studios

Starting price

Custom (typically $200–$350/mo)

Best for

  • Premium boutique pilates, yoga, cycling, and barre studios
  • Multi-location boutique franchise operations

Pros

  • Purpose-built for boutique class formats — pilates, yoga, cycling, barre
  • Best-in-class member booking experience
  • Strong multi-location and franchise support

Cons

  • Custom pricing — no self-serve signup or published tiers
  • Implementation takes several weeks
  • Fewer third-party integrations than larger platforms

Glofox

Established gym and studio platform — post-acquisition caution advised

Starting price

From $110/month

Best for

  • Mid-size gyms and multi-format fitness studios
  • CrossFit boxes and functional fitness operations

Pros

  • Good branded member app for gyms and multi-format studios
  • Covers scheduling, memberships, and payments in one platform
  • Lower entry pricing than Mariana Tek

Cons

  • Acquired by ABC Fitness in 2022 — ongoing platform consolidation
  • Support quality inconsistent post-acquisition
  • Less polished UX than boutique-focused alternatives

Make your choice

Who should pick what

MPick Mariana Tek if...

Pick Mariana Tek if you run a premium pilates, yoga, or barre studio where a polished member experience is a competitive advantage and your budget supports custom pricing.

GPick Glofox if...

Pick Glofox if you run a gym or multi-format studio and need solid scheduling and a branded app at accessible pricing — but factor in support quality changes since the 2022 ABC Fitness acquisition.

Deep dive

Detailed comparison

Feature comparison

FeatureMariana TekGlofox
Scheduling
Membership management
Branded member app
Marketing automationLimited
Multi-location support
Hybrid/online classesLimitedNo
No long-term contractNegotiableVaries
Transaction fees~2.9%~2.9%

Pricing comparison

PricingMariana TekGlofox
Starting priceCustom (typically $200–$350/mo)From $110/month
Transaction fees~2.9%~2.9%
ContractAnnual typical, negotiableVaries; some long-term reported
Setup feesVaries by planUsually none

Mariana Tek

Premium boutique platform purpose-built for class-based studios

Mariana Tek is purpose-built for boutique class-based studios. It is widely considered the best platform for pilates, yoga, cycling, and barre studios that want a modern, polished interface and strong multi-location capability. Custom pricing means you need to request a quote, but the platform's reputation for reliability and UX quality makes it a top choice for premium boutiques.

Pros

  • Purpose-built for boutique class formats — pilates, yoga, cycling, barre
  • Best-in-class member booking experience
  • Strong multi-location and franchise support
  • Reliable uptime and responsive customer support

Cons

  • Custom pricing — no self-serve signup or published tiers
  • Implementation takes several weeks
  • Fewer third-party integrations than larger platforms
  • Less suited to gym-style or non-class formats

Pricing

Custom pricing; typically $200–$350/month based on studio size.

Best for

  • Premium boutique pilates, yoga, cycling, and barre studios
  • Multi-location boutique franchise operations
  • Studios where the member booking experience is a differentiator

Glofox

Established gym and studio platform — post-acquisition caution advised

Glofox is a well-established platform serving gyms, box-style studios, and multi-format fitness businesses. It covers scheduling, memberships, payments, and a branded member app. The 2022 acquisition by ABC Fitness has led to some consolidation and mixed support reviews — worth investigating if long-term stability matters for your decision.

Pros

  • Good branded member app for gyms and multi-format studios
  • Covers scheduling, memberships, and payments in one platform
  • Lower entry pricing than Mariana Tek
  • Works well for CrossFit boxes and gym-style operations

Cons

  • Acquired by ABC Fitness in 2022 — ongoing platform consolidation
  • Support quality inconsistent post-acquisition
  • Less polished UX than boutique-focused alternatives
  • Some long-term contract terms reported

Pricing

From $110/month; transaction fees from ~2.9%.

Best for

  • Mid-size gyms and multi-format fitness studios
  • CrossFit boxes and functional fitness operations
  • Studios that prioritize accessible pricing over boutique polish

Grow with FitJoy

Whichever you pick, FitJoy.ai works on top

You don't need to switch CRMs to grow your studio. FitJoy layers on top of Mariana Tek and Glofox.

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Joya - AI Sales Agent by FitJoy.ai

Joya integrates with Mariana Tek and Glofox. It handles new lead follow-up, win-back sequences, review funnels, and website chat - automatically, on the platform you already use.

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FitJoy Done-For-You Services

Not ready to DIY? FitJoy's services team handles Local SEO, Review Management, and Website Development for boutique fitness studios - on top of whichever CRM you run.

Local SEOReview ManagementWebsite Development
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Common questions

FAQ

Pick your CRM. Add FitJoy. Book a demo.

Joya AI Sales Agent and FitJoy's Done-For-You Services work on top of Mariana Tek, Glofox, and most other fitness platforms.

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